Solmentum uses data mining to identify customers who’ll find going solar financially attractive, and also to maintain a close connection with these customers, similar how a real estate broker acts. “The idea was to develop a secret sauce to identify the homes that are perfect and target those homeowners and not waste your marketing efforts on the rest of the 90 percent,” says Jason Brown, CEO of San Francisco-based Solmentum: “We have a technique to identify individual homes that are ideal.”

“A new third phase of customer acquisition that involves so-called “hyper-targeted marketing” has been pioneered by Solmentum, a California-based solar sales organization (full disclosure: I helped establish the company two years ago and continue to advise it). Today, the company announced that it has sold over 1000 installations in less than 24 months. Foregoing the more shotgun approach of mass marketing, the company decided that direct and targeted sales that put sales agents directly in the communities they served was necessary to reach some customers.”

“‘Solmentum has hands down the most successful sales strategy out of all the residential solar companies I’ve seen, and they have 1,000 happy customers to prove it,’ said Travis Bradford, founder of the Prometheus Institute and Solmentum advisory board member. ‘Solmentum finds the right customers and makes sure they understand their options and ultimately join the Solar Revolution.’

‘The real secret is our people,’ concluded Brown. ‘Solmentum is extremely selective in its hiring process and provides each employee with over 300 hours of training annually. Even though most of our employees are new to the solar industry, individuals who have exceptional integrity and confidence will do very well here.’”

“Solmentum, a residential power sales company, has completed its 1,000th project putting it over 5MW in sales after only two years of being in business. With the milestone, Solmentum is considered one of California’s five largest residential solar companies when it comes to monthly sales.

‘Solmentum’s secret to success is identifying the thousands of homeowners who will actually benefit financially from solar, but have no idea their home qualifies,’ said Jason Brown, CEO of Solmentum. “Solar only makes financial sense for some people, so we have developed strategies to hyper-target our marketing efforts.’”

“The latest pioneer to hit the Santa Cruz solar scene is Bay Area-based Solmentum, which opened its Santa Cruz office in March. The company is unlike their local competitors, offering a unique operation very much like a utility company: they lease space on their customers’ roofs, owning and maintaining the solar panels, then sell the electricity generated back. In exchange, the consumer agrees to buy electricity from Solmentum at a fixed rate for 18 years…

Arnold Wilson, a customer of Solmentum who’s been using his energy system for close to a year now, says that apart from the money he’s saving, he feels good knowing that his home is part of the solution instead of the problem. ‘We’re perfectly pleased, I think it’s going really well,’ he says. ‘I hope other people try going solar, too.’”